I'm no finance expert, but this is exactly the kind of boring work I'd want AI to automate
Show it how you do something once, let it handle the repetitive stuff, hand it to the next person.
EXCITED TO LAUNCH: Akai (
Deel added >$140M ARR in 90 days without increasing headcount by automating~600 Full Time Employees' equivalent in work with Akai.
Akai was an internal tool to automate our painfully repetitive operations in Finance, HR, Accounts Payable, and Compliance, etc. We never intended to make this a product.
But we watched revenue per employee grow from $130K to $215K
We built >8k agents that do the work of ~600 employees
It had such a dramatic impact on our business that today we are launching it for everyone.
How it works: Say you're automating payment reconciliation:
1. Record your screen while manually matching a messy transaction and Akai will capture your screen, voice, server requests
2. Akai will see that you pulled unformatted wire transfer info from an archaic bank portal, put it in some excel sheet, checked NetSuite invoices, payment history, and put a ticket on Zendesk
3. Akai reads between the lines and build a workflow + steps + conditional guardrails. It learns tacit edge cases, like resolving malformed invoice references without you writing a single regex
4. Simply connect NetSuite, your ledger, Zendesk, PSPs, and even legacy bank portals with zero API access
5. Run the workflow and tell it what to adjust in plain English: "strip slashes on wire memos and auto-apply partial payments." It adapts instantly
6. Once it works for you, add 100s of colleagues. Your entire payment ops team forks and extends the workflow for new PSPs, secondary ledgers, or regional settlement rules
7. We automated 85% of our payment reconciliation end to end, eliminating 500+ hours of soul-crushing manual grunt work every single week.
Claude Code/Codex can't do this in multiplayer mode. Every person rebuilds the same skill from scratch in their own way.
Deel built Akai to:
1. Understand backend operations edge cases (it had to work for our 7000 person team first)
2. Collaborative across 1000s of employees
3. Self-Learning from millions of runs
4. Optimises cost and gets cheaper every run
We're so confident that we're announcing an Automation Guarantee:
If our engineers can't automate a thousand of hours of work in your first 30 days, you get a full refund.
Book a demo: if you're an exec at a company with hundreds of employees
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Some Conversion Factory work worth sharing.
The goal for FunnelEnvy: look scientific without looking like nerds.
Our creative team wanted clean and methodical, but with vibrance. Something with conviction. The palette did a lot of that work, especially the bright pink accent that signals a real confidence.
The visual motif came from looking at actual research labs. Clean surfaces with color layered on top in a tasteful way. Even the stylized icons reference beaker glass.
The dots became a motif that ran all the way through the system, including the logo, which emphasized the interconnected systems within FunnelEnvy's testing approach.
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TIL that Marketing Skills is the 481st most popular repo on GitHub in the world 🌎
That is absurd
Barely scratching the surface for how big the market is for serialized audio.
$500M ARR, 70% of it from the US, and the pricing model is the part worth copying.
No subscription. You buy coins one cliffhanger at a time, at the exact moment you want the next episode.
Every content business should be studying that checkout.
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Introducing Sherpa: the most advanced fiction writing AI
We accelerated from $250M in ARR to $500M because Sherpa helped increase content production by 1200% in 1 year
Sherpa was trained on 5.5B hours of playtime with minute by minute dynamic retention data.
550K+ creators have produced 2.6M hours of content annualised using it
Pocket FM is like Netflix for audio-only dramas, with our own pool of one-person studios.
10% of eligible writers on Pocket FM make >$200K
One blockbuster produced >$100M in revenue
3 writers have become millionaires in <2 yrs
We built Sherpa to enable anyone to make >$1M by writing world-class fiction stories:
1. The Idea: Drop a 1-2 sentence concept. Sherpa interrogates it like a veteran editor on tension, stakes, and psychology
2. World & Characters: It builds out the complete lore, tone, and character psychologies
3. Sub-Plot planning: Breaks the premise into arcs, arcs into episodes, and episodes into scenes
4. Scene-by-Scene Generation: Outlines and drafts entire episodes, with you able to steer, rewrite, or override anytime
5. Editorial Review: Stress-tests every draft for pacing, engagement drop-offs, prose, and coherence before it locks
6. One-Tap Production: Pick a voice, convert to audio drama, and publish directly to Pocket FM’s millions of listeners
7. Global Scale & Monetization: Revenue-share on performance, with automatic localization so you earn across international markets
Test Sherpa for free here:
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Generic LLMs fail at serialized fiction because they lack a long-horizon narrative reward function.
Sherpa solves this through three core technical leaps:
1. Narrative World Model (State Tracking & Retrieval): Context windows degrade over long runs. Sherpa constructs an evolving semantic knowledge graph tracking character states, secrets, and plot dependencies. High-speed retrieval surfaces exact context on demand, maintaining zero continuity decay across hundreds of episodes
2. Hierarchical Story Planner: When writing a 500-episode story like Naruto, you need to plan 100s of sub plots. Rather than generating linearly, Sherpa decomposes narrative across discrete levels: season -> arc -> sequence -> episode -> scene.
Rather than generating everything upfront, like a generic LLM, Sherpa uses progressive planning and dynamic replanning. As the story evolves, it identifies what changed, traces the downstream impact, and replans only the affected parts.
3. Prose Engine (Trained on series' retention data): LLMs write robotically, but serial fiction needs emotion, tension, pacing, and dialogue that sounds like real people.
Sherpa's Prose Engine was designed specifically for storytelling. It was built on 1B+ tokens of Pocket's own stories, trained by learning from what listeners engage with, where they drop off, and what keeps them hooked.
Feedback is taken from specialized evaluator models that measure every scene against a 40-item checklist. (Evaluator models were benchmarked against human reviewers and matched them 80–90% of the time.)
_______________________________________________
Owning distribution and creation puts us in a very unique spot.
More shows -> More data -> Sherpa becomes better -> more creator success -> more creators -> more shows
Pocket FM has already seen one $100M IP. I believe Sherpa will soon lead to dozens of single-person studios creating billion-dollar shows.
Most people are scared of AI but I think it'll unlock more human creativity, help creators earn more, and bring the next great IPs to life. This will create millions of jobs and new income streams.
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Some Conversion Factory work worth sharing.
MentorCruise is about finding someone more experienced than you to teach you something. The brand had to feel like that story.
Photography wasn't going to get us there. It couldn't capture the aesthetic we wanted. So we leaned into vintage, speckled illustration paired with modern UI cards, and the mix felt right.
The aesthetic transcended the screen. It worked just as well on thank-you packages for mentors and OOH campaign posters as it did on the website.
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So many preorders coming in 🤯
Excited to release it tonight!
I finally gave in and recorded everything I know about AI marketing.
Introducing: ✨ The AI Marketing Masterclass ✨
• 14 lessons
• 3 hours
• Zero to AI-native marketer
You don't have to be technical!
Grab it for $149 until midnight tonight.
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I finally gave in and recorded everything I know about AI marketing.
Introducing: ✨ The AI Marketing Masterclass ✨
• 14 lessons
• 3 hours
• Zero to AI-native marketer
You don't have to be technical!
Grab it for $149 until midnight tonight.
Show more
Can someone who knows anything about video please explain the breakdown of all the different tools and what the best AI-driven workflow is for YouTube videos?
There's:
• HyperFrames
• Remotion
• DaVinci Resolve
• CapCut
• VEED
• VEED OpenEdit
• Descript
• EditFrame
• Tella
Need to be able to:
√ Record talking head
√ Record screen
√ Add B-roll
√ Motion graphics
√ Lighting/audio correction
√ Effects/transitions
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MARKETING SKILLS PASSED 50,000 STARS ON GITHUB
Hypothetically if I wanted to start a magazine...
Like an ACTUAL physical magazine
and send it to people's real addresses
How would I do that?
Barely scratching the surface for how big the market is for AI employees
Exciting update!
We've hit $50M in annualized revenue. After just 7 months!
BUT we're not even 0.002% into our mission.
We're just getting started.
We're now live in the ChatGPT plugin directory 🚀
Next up: Claude
PTL 🙌 finally a good Quick Books replacement
1/ Today, we're launching
@Mercury Books.
AI-powered accounting software, for your bookkeeper or you, that categorizes and reconciles your transactions the moment they happen.
Just set up my Matic Robot
I can't believe I used to vacuum for hours and hours every week
I’m 31.
Founder and marketer from San Diego, California 🌊☀️
Looking to connect with more SaaS founders and marketers 👋
I'm 38.
Solo founder from Germany.
Looking to connect with more builders & indie hackers!
Got married to the most beautiful girl in the world over the weekend.
Here's what it taught me about B2B SaaS marketing 🧵
LIVE: When to rebrand or reposition your startup
Stoked to do another live demo this week with
@JSHorwitz this Thursday!
We'll use skills and AI tools to build a signal-based ABM agent ⚡
Having a dog is expensive, so I'm selling ad space
→ 12 premium placements across the canine
→ varied pricing depending on location
→ your logo gets 17+ steps/day brand visibility
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Having a baby is expensive, so I'm selling ad space
→ 11 premium placements across the infant
→ varied locations and pricing
→ your logo gets 10,000+ steps/day of brand visibility across a ~79-year campaign
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If you want to use AI to its full potential for marketing, I built something for you 👀
🆕 The AI Marketing Masterclass — a course that turns you into an AI-native marketer: someone who does real marketing inside tools like Claude Code, Codex, and Cursor, even if you've never touched a terminal.
The backstory:
I've been a SaaS marketer for a decade now. I could always see exactly what to do — the campaigns, the systems, the automations — I just didn't have the technical chops to build any of it. My best ideas died in the gap between knowing and building.
So in 2023 I did a coding bootcamp to close that gap. Then I went all-in on Cursor, Codex, and Claude Code — using them every day and becoming a power user of each.
That turned into Marketing Skills, now with 45,000+ stars on GitHub. It's now used by thousands of marketers at some of the best companies in the world. 🤯
And ever since, the same message keeps hitting my inbox:
"Can you make video tutorials? I want to do this too — but the terminal terrifies me."
So I did.
The goal is to help you go from AI-skeptic to AI-native.
It's how to build repeatable AI systems (skills, tools, and loops) that research, write, design, and ship your marketing end to end.
24 short lessons — including two live builds: me demoing Marketing Skills on a real project, and me building an app from scratch.
Presale is $149. At launch it's $299 and never comes back down. Lifetime access, every update, 30-day money-back guarantee.
Preorder 👇
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