.@alexandr_wang explains why he’s been posting memes nonstop on X since Meta launched Muse: “It felt important that we figured out a way to make Muse break through.” “Most people are constantly being bombarded with new AI products and startups and releases and things and models.” “Obviously at Meta, we have lots of distribution... but that's not enough to make it break through in an interesting cultural or fascinating way.” “The internet rewards risk, and it rewards surprise and things that people don't expect.” “For what it's worth, literally every one of those tweets I write.” “It was really hard for me to pay attention in meetings because I would just think of a meme, and I'd be like, ‘Oh God, I have to get this out.’” “I actually think it genuinely made an impact on growth, which is kind of hilarious.” “Meta was not cool for a while. We wanted to make Meta cool and interesting and kind of funny. And then the unhinged-ness was something that happened naturally over time.”