This is absolutely insane. @JoySharma_11 is a mad man. @CommnThreadCo just launched an offer that guarantees ad performance. "No one in the industry is doing this, everyone says 'guarantees don't work.'" He's only taking three brands and all three will be documented in public. The guy really said "I'm willing to die for this." "If I fail on these three brands and it's out on X, there's no coming back from that." That's some radical public accountability. Can't wait to watch this play out. Ecomm Cowboy is live M-F at 12P CT.

TODAY’S SHOW // 8.18.26 @TJ_Bongiorno, The Outgoing Co. @JoySharma_11, CTC Jeff Bridges, Master FFL Storylines: + Eli Lilly’s Warpath + State of CPG + Reddit Gets TikTok-ified + Summerween Takeover

TODAY’S SHOW // 7.21.26 We’re live from DotDev with @Shopify! Harley Finkelstein, Shopify President, will be on Ecomm Cowboy later today. Adam Ellington - CCO, Overdose → 11:30AM CT Vanessa Nugent - Founder & CEO, Allure Commerce → 11:45AM CT Tamir Eden - Co-founder, 40rty → 12PM CT @atleeclark - VP of Partnerships, Shopify → 12:30PM CT @helenmou - Director of Product (Retail), Shopify → 12:45PM CT @harleyf - President, Shopify → 1PM CT @vlaurenlee - VP of Product, Shopify → 1:15PM CT @eytanseidman - VP of Product, Shopify → 1:30PM CT @benjaminsehl - Director of Product (Online Store), Shopify → 1:45PM CT @igrigorik - Distinguished Engineer, Shopify → 2PM CT What a lineup! We don’t even need storylines today. Who are you most excited to hear from? We respond to comments on here.