𝕏 Ads just became agent-native... and this is a very powerful upgrade With the new 𝕏 Ads MCP, you can now connect Grok, Grok Build, Claude Code or other AI agents directly to your 𝕏 Ads account and manage campaigns through normal conversation You can literally ask: “How are my ads performing?” And the agent pulls real campaign data, analyzes the results, and tells you what’s working But it goes much further than analytics The AI can: • Create and manage campaigns • Search interests and locations for targeting • Add or remove targeting • Create ad posts • Promote existing posts • Check campaign performance and reach • Update and activate campaigns There are 23 𝕏 Ads tools available through the MCP And the safety design is actually smart: New campaigns and line items are created PAUSED by default, so the AI cannot start spending money until you explicitly activate them The agent can even chain the entire workflow itself: Your request → account → budget → campaign → targeting → ad This is where advertising is heading Instead of living inside Ads Manager, you just tell your AI what you want to achieve and the agent runs the campaign for you