Michael Girdley
@girdley
Creating and building businesses. Current Passion Project: explaining why 500+ great companies failed (120 videos so far).
2.7K Following 270.3K Followers
NEW LONG FORM VIDEO: Why Rolex isn’t cool anymore
In 2023, Rolex had its biggest year ever, generating more than $10 billion in sales and cementing its position as one of the most successful luxury watch brands in the world.
But despite its record-breaking success, something strange was happening. Among serious watch collectors and enthusiasts, Rolex was increasingly being dismissed as a “beginner’s watch.”
How did a brand once considered effortlessly cool, worn proudly by icons like Paul Newman, become so mainstream that some enthusiasts no longer considered it cool at all?
This is the rise and fall of Rolex.
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What's the weirdest way you've seen someone get rich?
I'll go first: a family friend owns a giant breakfast trailer. He makes a 50% margin when non-profits run pancake fundraisers. Makes >$1mm working 80 days/yr.
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I'm at the point now where I assume every reply from a stranger on X is AI-written.
Perhaps the fix for social media is that AI will make it totally unusable.
No one is coming to save you.*
*Except me. I'll give you a hug and tell you it's all ok.
Two types of people in this world. Those that can finish thoughts and those that
I had a postal carrier come to the door the other day while smoking a lit cigar. He had a registered letter to be signed for.
He was at the wrong house.
Most people go through life being ok with stuff just being average. It sucks.
The best part of doing YouTube is that my boys give me pointers on my videos.
And, they're always spot on.
Many of the teens I know are violently anti-AI. Bad for society and the planet, they say.
Given what phones have done to their generation, I think they have a point.
Every time I talk publicly about the alcohol industry, I get replies like this one.
What's mind-blowing is that the wine/spirits/beer industry has done nothing to counteract the idea that any alcohol at all is "poison."
Teens believe it -- and that THC is good for you.
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I'm going to get killed for this but I think this is a good idea.
After digging into the data about depression, sleep deprivation and external locus of control in kids who are active on socials early, I'm sold.
Social media as late as possible in life.
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Has anyone found a Loom alternative they love?
It's so buggy now that Atlassian is behind it.
I'm sick of recording 5 minute videos that it loses.
