Every potential client we talk to runs into the same three problems when creating a yield, wealth or investment product: First, Concentration: Running balance or portfolio through a single underlying venue, source, or strategy introduces risk. Diversifying among 2 or 20 sources reduces this risk. Ground makes putting your eggs in more than one basket easy. Second, Goalling: Most products focus on a specific risk and liquidity profile, sometimes a different one per client segment, usecase, or expected behavior. Hitting the goal consistently requires adapting your portfolio as underlying sources change. Ground makes accessing and maneuvering over a catalogue of sources easy. Third, Differentiation: Competitors often use the same venue, source, or strategy as your product, commoditizing it at best, or degrading its performance and expected outcomes at worst. Ground makes building unique, customized offerings easy. Each of these is solved by integrating many diverse sources, adding complexity to your product, along with more maintenance and reconciliation overhead. Ground abstracts the complexity and makes this easy. One integration, fully client controlled, with source-attributed reporting. You configure and rotate venues and sources without becoming an integration desk. Let's build on solid Ground.