The national resilience moment that very nearly barely happened:
A huge amount of work has gone on behind the scenes to plan for the "Be Ready" rollout, which was first trailed during the dying days of Sir Keir Starmer's government.
Andy Burnham inherited the project as well as leadership of the much-promised but minimally-delivered national conversation on defence.
Yet he appears to have chosen not to speak out on the launch of the new readiness campaign despite its national significance.
Even Dan Jarvis, the security minister, who is leading on resilience, stayed away from journalists on Thursday, instead just publishing his ministerial statement and sending out a written post on social media.
This lacklustre approach was met privately with disappointment among members of the resilience community.
The concern - rightly or wrongly - is that it creates the impression that preparing the country (every post code!) for the possibility of any crisis, up to and including war, is not a top priority for the government.