Until 2016, Apple offered free engraving on many products purchased through its online store.
For years, Apple offered free laser engraving on select products purchased through its online store, giving customers a simple way to personalize their devices. This original 4GB iPhone features an intricate custom engraving of Jesus Christ, illustrating just how creative some owners became with the service.
The engraving option was popular for adding sentimental value and making devices easier to identify if lost or stolen. As the market for collectible, factory-original Apple products grew, however, heavily personalized devices generally became less desirable to many collectors and resale buyers.