Jeff Smith(@j_smith):How much more creative could models be by default? We asked frontier and open-weight models to design a landing page with “unique personality and taste” three separate times using the same business brief and images It almost looks like we got the same site

Jeff Smith

@j_smith

Building Led Design & Research @Coinbase, supported design systems @Airbnb, and teams @Facebook

Joined March 2011

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Jeff Smith@j_smith

2026.10.09 14:58

How much more creative could models be by default? We asked frontier and open-weight models to design a landing page with “unique personality and taste” three separate times using the same business brief and images It almost looks like we got the same site