Jake Castillo(@jakecastilloooo):Comedy creators have the biggest audiences and some of the worst ROI. The audience is broad, passive, and algorithm-dependent. No cult following. No deep trust. No “I want to be like this person.” Influencer ROI comes from belief, not reach. Comedy sells attention, not conversion.

Jake Castillo

@jakecastilloooo

Co-founder & COO of Cal Al (acquired by MyFitnessPal) - Sub to my free newsletter

Joined March 2024

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Jake Castillo@jakecastilloooo

2026.05.15 13:17

Comedy creators have the biggest audiences and some of the worst ROI. The audience is broad, passive, and algorithm-dependent. No cult following. No deep trust. No “I want to be like this person.” Influencer ROI comes from belief, not reach. Comedy sells attention, not conversion.