Jake Castillo(@jakecastilloooo):Comedy creators have the biggest audiences and some of the worst ROI. The audience is broad, passive, and algorithm-dependent. No cult following. No deep trust. No “I want to be like this person.” Influencer ROI comes from belief, not reach. Comedy sells attention, not conversion.

2026.05.15 13:17

Comedy creators have the biggest audiences and some of the worst ROI. The audience is broad, passive, and algorithm-dependent. No cult following. No deep trust. No “I want to be like this person.” Influencer ROI comes from belief, not reach. Comedy sells attention, not conversion.