We analyzed 23M TikTok videos and 13.3T views.
Frankly, a lot of social media advice is bullshit.
Best time to post: basically noise.
Don’t post too much: wrong.
Keep it short: wrong.
Stay in your niche: barely matters.
Take a break and the algo punishes you: nope.
21 rules tested.
When you post is noise. What you post is signal.
Building an app has never been easier. Getting users still sucks.
Layers finds the people who actually want your app, builds the content and ads to reach them, then traces every install back to what worked.
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