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Where should an Indian brand start when going global? In this episode of India for the World series by Mint in collaboration with @BCG, Abheek Singhi, Managing Director & Senior Partner, BCG joins Saugata Gupta, MD & CEO, @MaricoLimited, and Soumya Gupta, Mint, to break it down into a simple 3-part playbook: build a differentiated idea, create emotional resonance, and scale globally with local relevance.
Watch the full conversation to uncover what it really takes to win on the world stage:
#IndiaForTheWorld# #IFTW# #LeadershipPodcast# #BrandBuilding#
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