it is officially halfway through 2026 and this is everything pudgy penguins has achieved in 6 months so far: - Man City collaboration: premium collectible and merch drop partnership - OpenSea SBTs: commemorative tokens for early Pudgy NFT buyers - Nuremberg presence: penguins spotted at world's largest toy and games trade fair - SXSW: representing Web3 at one of the world's largest culture and tech events - Polar Pair-Up: released standalone mini-game on Abstract Chain - Valentine's pop-up: Pengu Petals activation in NYC - Pengu Card on Visa: launched consumer finance product in collaboration with KAST - David Dobrik moment: featured on major creator's Snapchat - Urban Air claw machines: live in select locations across the USA - Mystery Box redemption: physical boxes available with blockchain redemption option - Pudgy World launch: free-to-play browser game with 12 unique towns - Digital Asset Summit: networking event in NYC with KAST - Coinbase listing: $PENGU tradable in New York - Icebreakers game: social game for connection - Amazon expansion: Pudgy World available on Amazon with exclusive digital traits - Physical Pengu Card: now live globally across 170+ countries - VanEck partnership: limited edition collectible collaboration - Giant Pengu Plush: oversized merchandise launch - PenguBot: agentic trading tool on Telegram with self-custodial wallet - PlayMonster Games partnership: bringing Pengu to viral IRL games - Consensus 2026: Deep Dive event in Miami aquarium with OpenSea - Paxos integration: $PENGU listed on platforms reaching 500M+ users - Licensing Expo appearance: third consecutive year representing Web3 - 100k SOL validator: staking infrastructure live with competitive APY - IT'SUGAR partnership: 100+ store nationwide expansion - Perfect Pair collection: first lifestyle collection launch - Licensing Expo gold: won obstacle course competition - $PENGU on 130+ exchanges: tradable across 6+ chains - Comic-Con 2026: returning for fourth consecutive year - Pudgy Perchies: phone and monitor accessories launch - Vibes TCG Season 3: trading cards in Target stores nationwide - Adam Weitsman acquisition: iconic 1/1 penguin added to collection - KAST SBT series: commemorative tokens for Pengu Card community penguins just do it different 🐧

the slander on web2 jobs is so overrated everyone wants to talk about how crypto is the escape route from traditional work when in reality most people here started with a web2 job a stable paycheck means you earn while you learn, and when you're not desperate, you can build something on the side confidently it’s a type of security most people don’t have this is why people who've worked both worlds move different the narrative is completely backwards

time for a reintroduction hi, i'm maya > based in 🇬🇧 > 6 years in crypto > useless degree in speech and language therapy
> head of marketing at AP Collective
> bought a lil pudgy and it changed my entire life
> no linkedin (i got banned for not using my entire doxxed name)
> previous captain of a netball team > currently supporting numerous clients as part of a full-stack growth partner bullish on helping brands find their voice, bringing new ideas to the table, and pudgy penguins culture let's connect 👋🏻

pudgy penguins just announced an exclusive licensing deal with IT'SUGAR here's what the partnership actually includes: - exclusive candy line across 105 IT'SUGAR stores - gummies, chocolates, and collectible containers designed to feel toy-like - initial launch Q3 2026, expanded shop-in-shop activations in Q4 - upscale molded pieces that blur the line between candy and collectible pudgy continues to enter retail through a permanent footprint in a chain known for experiential retail - where people go to browse, not to buy merch IT'SUGAR customers are buying oversized candy and stumbling into penguin-shaped chocolates pudgy keeps proving the same thesis: when the product works outside crypto, the blockchain does not become the entire story penguins look sweet here 🍭

designing for your community is almost never the same as designing culture i often think about how pudgy merch works well when most other merch just feels like you’re wearing an ad for a project nobody outside crypto cares about pudgys did not make merch for holders to signal to other holders. they made products that function outside the context of crypto entirely the plushies are genuinely well-designed toys. the clip-ons work as actual accessories - and through this, the brand translates without an explanation pudgys reworked the thesis of making products for people already familiar with the tech. they made products for people who have never heard of NFTs and don't need to the penguins carry the brand, with the blockchain that is just the underlying tech designing for culture comes out on top, always