Mike Fishbein(@mfishbein):I ran a podcast for a SaaS company while I was working there in-house. 250 episodes over the course of 5 years. It's been over 6 years since I hosted an episode, and I still get messages like this from listeners all the time. The podcast helped an unknown startup land over a quarter of the fortune 100 as customers. The mental availability it built with our ICP was insane. Everyone knew our brand. And apparently the memory recall is still there, 10 years later. Every b2b company has a podcast now, but at the time, it was super experimental. I think it's fair to say the experiment worked. Content works ha.

2026.09.16 13:43

I ran a podcast for a SaaS company while I was working there in-house. 250 episodes over the course of 5 years. It's been over 6 years since I hosted an episode, and I still get messages like this from listeners all the time. The podcast helped an unknown startup land over a quarter of the fortune 100 as customers. The mental availability it built with our ICP was insane. Everyone knew our brand. And apparently the memory recall is still there, 10 years later. Every b2b company has a podcast now, but at the time, it was super experimental. I think it's fair to say the experiment worked. Content works ha.