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Mike Fishbein
@mfishbein
Founder at Atherial, AI strategy and engineering agency. Plug AI engineers into your company.
5.4K Following    9.4K Followers
Super simple way to find use cases for Muse, Grok Bot, or any of the new general agents: 1. Connect it to context rich tools like email and call recordings 2. Give it a brain dump about yourself and your work 3. Tell it to ask you questions about your goals and to fill in any context gaps 4. Tell it to review all of the above and then come up with use case ideas 5. Give feedback, say which you like and dislike and why, get more ideas
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Jev is a new kind of AI model. Unlike an LLM, it doesn't generate text, it makes decisions and classifies things. You give it a situation and a set of questions, it answers with a pick and a confidence score. No essay and less room for hallucination. That's what makes it lightning fast and absurdly cheap. $0.042 per million input tokens and output is free. I wanted to take advantage of its near real time speed, so I built a live sales call analyzer. It dissects every word of the conversation, finds key deal signals, then takes action to help the human or AI seller win. Here's how it works: > One Jev evaluate() call continuously runs 18 questions in parallel (TypeSafe calls this "speculative fan-out") > It classifies objections, competitor mentions, qualification signals, and more > High-confidence outputs trigger actions, like grabbing scripts and battle cards, or getting a human sales engineer to jump on the call Jev is free on Vercel AI Gateway this weekend. Happy building.
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We built over 50 AI agents and tools for clients. Clients were happy and we were making money, but we shut it all down anyways. We stopped building individual systems. We started building AI Factories for each client. An AI Factory is the system that builds the systems. > The input is client AI use cases prioritized by impact > The output is custom agents and tools (I'm oversimplifying, but that's the gist of it) But now we can't scale any further unless we shut it all down again. We have to stop building AI Factories for each client. We need to build the AI Factory-Factory. Meta, I know, but here me out: The AI Factory-Factory builds a factory for each client. > The input is client problems, growth levers, and business goals > The output is a custom AI Factory that can handle every opportunity (I'm oversimplifying again, but you get it) Now we can deliver absurd value at unprecedented speed, even by AI-native standards. We're kinda disrupting ourselves though, so next we need to start pricing for outcomes because we've completely decoupled time and value.
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OpenAI says AI can automate 80% of GDP. Today, with current models. So why hasn't it been automated yet? @swyx says the constraint is supply. Supply of chips and memory. Demand shot through the roof but supply hasn't been able to keep up. Increased supply should lower cost and increase speed, which enables greater AI adoption across the economy.
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We built over 50 AI agents and tools for clients. Clients were happy and we were making money, but we shut it all down anyways. We stopped building individual systems. We started building AI Factories for each client. An AI Factory is the system that builds the systems. > The input is client AI use cases prioritized by impact > The output is custom agents and tools (I'm oversimplifying, but that's the gist of it) But now we can't scale any further unless we shut it all down again. We have to stop building AI Factories for each client. We need to build the AI Factory-Factory. Meta, I know, but here me out: The AI Factory-Factory builds a factory for each client. > The input is client problems, growth levers, and business goals > The output is a custom AI Factory that can handle every opportunity (I'm oversimplifying again, but you get it) Now we can deliver absurd value at unprecedented speed, even by AI-native standards. We're kinda disrupting ourselves though, so next we need to start pricing for outcomes because we've completely decoupled time and value.
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We're building a GTM agent for a private equity firm. It'll run outbound campaigns for all of their portfolio companies. We've built GTM agents before. But we're running a fun experiment behind the scenes for this one: We're going to build it on 5 different agent harnesses. Then give the client the one that performs best. This is AI-native engineering at it's finest. The hardest part of this project is the architecture and development plan: - Defining the desired outcome - Aligning on what good looks like - Context engineering for each port co - Making it scalable and reliable across campaigns The easiest part of this project is getting Claude Code to write the code that meets the specs of the plan. Code is abundant now. So we're taking advantage. Plan once, build 5 different versions. Throw away 4, ship 1.
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Coding agents can grade their own homework. Your marketing agent can't (yet). So you're stuck babysitting it because you can't trust it. Here's how to fix this: 1. Pick one subjective deliverable. Email copy, ad creative, etc. 2. Pull 50 real examples you've shipped. 3. Have your best marketer score them. Not just "good or bad." What's right, what's wrong, and why? 4. Feed that analysis into your agent to improve to improve it. 5. Have your agent create 50 outputs based on a sample of inputs. 6. Have your marketer rate and review again. 7. Keep iterating on your agent until your expert is happy. This evals loop makes the difference between your agent giving you a sh*tty first draft that you spend more time editing than you would have spent creating it from scratch, and an AI employee who you can trust. The Verification Gap is one of 10 trends I share in my new State of AI Report. Read it here: atherial .ai/state-of-ai
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Talked to an ad agency owner who's afraid of getting replaced by AI. "client made an ad in ChatGPT in 2 seconds, then asked why they need us." If you try to argue about "taste", you lose. You have to fight fire with fire. Build your own custom ad agent, trained on your agency's taste and what actually converts. Generic AI gives clients slop. Give them ads that outperform. Client expectations are rising. You need to meet them. That means delivering more, better, faster. Sorry but it's true. (video by thejamiebrindle on ig)
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I ran a podcast for a SaaS company while I was working there in-house. 250 episodes over the course of 5 years. It's been over 6 years since I hosted an episode, and I still get messages like this from listeners all the time. The podcast helped an unknown startup land over a quarter of the fortune 100 as customers. The mental availability it built with our ICP was insane. Everyone knew our brand. And apparently the memory recall is still there, 10 years later. Every b2b company has a podcast now, but at the time, it was super experimental. I think it's fair to say the experiment worked. Content works ha.
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I crunched 16,600 X posts and 514 podcasts to write The State of AI Report. It covers the 10 trends shaping AI adoption going into 2027: 01 Horizontal Agents - Grok Bot and the merging of the model, harness, and application layers 02 Knowledge Work Factories - building loops so your agents can achieve your goals while you sleep 03 The Verification Gap - turning taste into a test 04 Open Models - cost, specialization, and privacy fuel demand 05 The Context Layer - your company's playbooks and expertise become infrastructure 06 Generative Media - advancements in voice, video, and image realism 07 AI-Native Services - sell the outcome not the output, build agents to scale 08 Vibes Shift - from Dario fueled replacement fear to building the factory 09 Bubble Talk - what funding and capex mean for vendor selection 10 Deployment - the rise of forward deployed engineering AI didn't take summer vaca All layers of the stack improved. And so did best practices for AI adoption inside companies. Read this practical report that separates AI signal from noise, shows where AI creates value today, and helps prioritize investments for 2027:
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It's impossible to know the net impact of AI on jobs. The Economist says AI created 1 million US jobs and only 200,000 AI-attributed layoffs since mid-2023. But how would you even get the data to know when a layoff is because of AI? It's self-reported by the company. They might not be telling the truth. The business might just be in bad shape and AI is the scapegoat. There's also silent data. Roles that never opened because AI did the work instead. That never shows up as a layoff. Net net? Who knows.
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Anthropic's own logs completely debunk the rogue agent theory. When Anthropic explicitly instructed their own models not to access the internet, they didn't. These hacks were easily preventable - not only by revoking internet access, but by simply asking the models not to.
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All the companies that bought AI slide decks and "audits" are going to need AI engineers to put use cases into production. It's gonna be a wild year or two for indie FDE shops.
Nothing makes my blood hotter than watching a real company get bent over by an AI consultant who has never shipped a single f*cking line of production code. You didn’t fail at AI. You got robbed by people who charge millions because you don’t know any better. Listen, I know this, because I've worked with the "big" three consultancy firms. Here’s the con without the embellishment. They sell you a pilot they already know dies in a conference room. They bill you to “learn your business,” which is three juniors googling your industry on your dime at partner rates. They shove the tools that pay them kickbacks, not the ones that would actually work. Their main goal is to stay, sucking the budget out of you. They slap a logo on someone else’s model, call it a proprietary platform, and dare you to open the hood. When it shits the bed they blame the model. Never the engagement. Never themselves. This isn’t a couple of scumbags. The data from 2026 shows a massive structural divide: while a vast majority of corporations are abandoning general-purpose or "assistive" AI projects due to poor returns, a highly disciplined 20% minority is capturing nearly all of the economic value. Regulators have started fining companies just for lying about what their AI can do. It's by design. And the actual work never happens. Nobody checks if the outputs are to be trusted. Nobody writes down what “good” even looks like. Nobody turns the demo into something that runs every week without the consultant still in the Slack. It rots into a zombie project, the budget is gone, and the whole room nods along to “AI didn’t work for us.” AI worked fine. The lie was the business model. We do the opposite at @LimestoneHQ. We sign an NDA and start on our own time. Not your invoice. We watch how your people actually work before we scope a single thing. We write the SOW only when we can show you what we’d build, what it costs, and what changes. Billing starts when we hit work that moves the business. Discovery is free. Then it’s an AI Velocity Pod at $17K a month, month-to-month. We don’t deliver, you don’t pay. One example: a PE-backed healthcare company had five people on a module rebuild. We put one pod on the same scope in the same codebase. One senior engineer paired with AI agents, plus a half-time delivery architect on review and quality gates. 1.5 people at $17K a month against a loaded squad burning $610K to $880K a year. Some PE partners can't believe that's our price. Ninety days later: 50% faster cycles. 122 PRs merged. 104 of them with fewer than five reviewer comments. Deployment from weeks to days. Agents wrote 98% of the code. The senior engineer reviewed every line and nothing shipped until he could prove it worked, explain why, and defend it with the agent closed. We've saved your most valuable people 15 hours per week for a fraction of the price of the so-called "consultants". That’s the difference between selling hours and shipping systems. One hides the ball. The other hands you the ball and walks out. Honest work gets you ACTUAL results, measured to the last cent.
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what abandoning my family taught me about b2b saas
Turn your SaaS subscriptions into specs so you can clone them. Run this in Claude Code today: "Use my browser to go through every page of [SaaS we torch budget on]. Write a detailed product requirements document based on what you find so we can clone it. Ask me questions about how we use the product so we can build an even better version." The surprising benefit of cloning SaaS is you can stop clicking their UI like a caveman. Your agent (claude code, grok bot, etc) can operate it for you because it has access to the code.
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Conspiracy Theory: Competing with OpenAI costs too much money (people + compute) and commoditizes pricing. If the big labs agree to "pace" they will make more money than if they race.
We Must Pace the Frontier: I’ve written a new essay on why the AI industry should slow down, with a three-part plan for doing so. Anthropic is unilaterally committing to the first of these steps. We’ll provide third-party evaluators with permanent, employee-level access to our systems, so that they can verify adherence to our safety measures, report on incidents, and assess models’ alignment during training. You can read the full post here:
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You're not tokenmaxxing hard enough. AI creates abundance. Redesign your work to take advantage. For engineering: the slop is the spec. "the slop PR allows you to decide whether or not the features are exactly what you want them to be" "once you have the slop PR, then you say, 'okay, this is a slop PR. Use this as the spec and say that you were gonna implement this from scratch, how would you redo it?'"
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