very bullish on this, on usde, and on where the two go together.
until now, people have accessed usde through defi, exchanges and partner platforms (these channels have been one of the biggest drivers of ethena's growth and will keep expanding).
@EthenaPay just adds a new way in: a direct channel of our own, where we get to build the experience end to end, know the user, and get the feedback first hand. obv it's easy to say you want that and very hard to actually build it. but the upside is big enough that you take the shot.
it helps that ethena is the first issuer doing this end to end - issuing the dollar asset, generating the rewards, and now the app it sits in. and the whole category is still tiny next to any real fintech. it's actually early for everyone building here, which is the exciting part.
we're in beta and iterating on user feedback every week. the goal from here is simple - make the product better, get it to more people.
i'll be sharing access codes over the coming days and weeks - follow me and comment below or dm if you want to try it.