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๐—บ๐—ถ๐—ด๐˜‚๐—ฒ๐—น
@miguelweb3
marketing @ethena // prev @slbenfica // portuguรชs ๐Ÿ‡ต๐Ÿ‡น
315 Following    3.1K Followers
Can't promise per-country dates, but expansion is constant and announced on @EthenaPay first. You can still download the app and get on the waitlist now for early access and a sign up bonus when your region becomes available:
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We're super pumped to see everyone's interest and to get @EthenaPay in the hands of all of you.
Put your $USDe to work. ๐Ÿ’ฐ Hold $USDe on MEXC to earn 4.75% and enjoy 0-fee on-chain minting. Simple to hold. More to earn. Explore now๐Ÿ‘‡
i know a lot of you canโ€™t sign up just yet but send me your @EthenaPay handle if you did get onboarded today so i can send you some coffee money โ˜•๏ธ want to give you a warm welcome
getting this a lot. team will be giving out codes from this week onwards to users within available jurisdictions. important to note app is still in beta and we're making sure we're incoporating everyone's feedback first, making this a better product for more people every day. we will be expanding access to the app throughout the next few weeks. (tip: go follow @ConorRyder @n2ckchong @gdog97_ @litocoen)
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. @EthenaPay launch podcast out tomorrow! I flew all the way to Lisbon to sit down with @gdog97_ - founder and CEO at @ethena - for the launch of their new product: EthenaPay We talk about: - Why a dollar with a yield in an app is the highest-TAM product left in crypto - What Ethena Pay is and why it's built to feel like Revolut, not MetaMask - Why Ethena Pay is the first vertically integrated neobank built by a stablecoin issues - Why Ethena Pay pays the highest cashback of any savings app in the category And much moreโ€ฆ Podcast out tomorrow!
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Ethena Pay could become the best place to save, spend, and transfer: โ€ข 5โ€“6% yield on idle in-app balances โ€ข 4โ€“5% cashback on spending โ€ข 0 Fee on transfers Letโ€™s look at the adoption numbers so far (๐Ÿ‘‡/7)
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Ethena Pay has been a year in the making and represents Ethena's first time going direct to consumer We've been using it for months now and we couldn't be more excited to bring this product to market The neobank model has been crying out for an asset issuer to own the full stack. Adding a card to USDC and USDT spending leaks value to external stablecoin issuers which can be internalized within the product Ethena issues the underlying asset of Ethena Pay, so every balance in app is an Ethena owned asset and Ethena owns 100% of the rewards on the backing That is the core offering, and it is what allows @EthenaPay to offer the highest, and most sustainable savings rate in the market From a user perspective, earning is the default state of money within Ethena Pay, with crypto complexity abstracted away and no action required to earn 6% on balances, 5% cashback, borderless, free, instant global money transfers. Send, spend and save powered by USDe Excited is an understatement
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Introducing @EthenaPay: the internet money neobank. โ†’Card spend cashback at 5.0% โ†’Best-in-class 6.0% dollar savings rate โ†’Borderless, free, instant global money transfers โ†’Free global onramps in USD, GBP, EUR and local FX โ†’Multi-currency high-rewards savings accounts in local FX โ†’Unified fiat IBAN integration with self-custodial stablecoin accounts โ†’Buy Now Pay Never where your savings rewards covers daily expenses Not coming soonโ„ข๏ธ. Live now to download on iOS.
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Excited to share what we've been working on for a while in stealth with our new neobank mobile experience built on Ethena's existing product set. This is one of the few product categories that have emerged in the last couple of years that I think has a genuine chance of breaking out of the crypto native user set to hundreds of millions of people. While some of the existing neobanking products today are impressive, and I personally use a few of them daily, we think the addressable market here is the hundreds of millions of users not already operating onchain which haven't been served yet. Rebuilding the mobile banking product experience on stablecoin and blockchain rails simply produces a better product experience for users with near instant and zero cost transfers and settlements, higher savings rates leveraging DeFi financial primitives and importantly these products can be global by default almost immediately. Ethena sits in a unique position as the first scaled dollar issuer vertically integrated with the consumer application experience. If you don't own the yield engine and stablecoin issuance, you are at a structural disadvantage from a revenue perspective to provide the most competitive offering across the entire product suite. For Ethena, being able to build the direction relationship with end users for our existing savings products, rather than just via exchange and fintech integrations, let's us control the destiny of our distribution channels in a better way than we have to date. We think the neobanking app form factor is the best way to achieve this. 90% of financial services for most normal people is just send, save and spend. We hope Ethena Pay will be the best place for you to do this.
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Introducing Ethena Pay: the internet money neobank, built on @avax. Live now to download on iOS.
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very bullish on this, on usde, and on where the two go together. until now, people have accessed usde through defi, exchanges and partner platforms (these channels have been one of the biggest drivers of ethena's growth and will keep expanding). @EthenaPay just adds a new way in: a direct channel of our own, where we get to build the experience end to end, know the user, and get the feedback first hand. obv it's easy to say you want that and very hard to actually build it. but the upside is big enough that you take the shot. it helps that ethena is the first issuer doing this end to end - issuing the dollar asset, generating the rewards, and now the app it sits in. and the whole category is still tiny next to any real fintech. it's actually early for everyone building here, which is the exciting part. we're in beta and iterating on user feedback every week. the goal from here is simple - make the product better, get it to more people. i'll be sharing access codes over the coming days and weeks - follow me and comment below or dm if you want to try it.
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Introducing Ethena Pay: the internet money neobank, built on @avax. Live now to download on iOS.
Extending USDe backing: basis on equity perpetuals. Equity perpetuals now carry nearly >$6bn of open interest across 200 contracts on the same venues Ethena already executes, growing >10x since March. Funding rates on equity perpetuals have paid 15-20% on average, >5x the Bitcoin funding rates in 2026, with near-zero correlation to crypto funding. The underlying asset base is >$150 trillion compared to ~$2.5 trillion of crypto, making this the most scalable extension of the basis allocation to date. We expect RWA perpetuals to eclipse crypto allocations in USDe's backing within 12-24 months. Safe implementation of the equity basis trade at large size requires the exact infrastructure Ethena has already operated at scale with 0bps of impairment on over $30b of mint and redeem flow for >2.5 years: precise delta-neutral execution at scale, secure off-exchange custody & settlement, and institutional-grade security practices. The first partner exchange announcements and deployments will begin over the course of the next few weeks. Details in the link below:
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The growth of equity and commodity linked perpetuals has been the most exciting development in the space in the last year, with RWA perpetuals already growing to >50% of Hyperliquid crypto volumes last month, and aggregate Binance RWA volume at 2x BTC-USDT last month. High conviction view that this is one of the very few 100x left in the space, and I expect both open interest and volume to exceed crypto perpetuals across all venues within the next ~24 months. For Ethena this is the most exciting opportunity since we started: effectively expanding the underlying asset base from ~$2.5tn of crypto to >$120tn of equities. USDe peaked at ~$15b on crypto alone and we expect by the end of this next cycle the opportunity here will unlock scaling to a multiple of that number. While we would have liked to do this earlier, we took a cautious approach to what was a nascent market and waited until we saw deep, liquid markets with a data history we could study before moving into the opportunity at scale. Over the next weeks we will begin deployments into equity basis across the venues where we already execute crypto basis with the same battled tested infrastructure used to date. Become more clear this cycle that the very best businesses in crypto aren't just levered to the crypto cycle but can be flexible enough to reposition their businesses every 4 years when crypto is in the gutter. Going forward the growth and through-the-cycle resilience of Ethena will be tied more closely to basis on these markets rather than crypto alone.
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