Rachel Karten(@milkkarten):in the past year @covacut has partnered with gemini, lovable, claude, manus, adobe, higgsfield, and more. cole’s videos are some of the most impactful sponsored posts. we’ll likely see more brands essentially acquihire creators. bring talent in house while also taking off market.

Rachel Karten

@milkkarten

i write a newsletter about social media. author of link in bio. prev social director at @bonappetit. rachelkartengroup@caa.com

Joined March 2009

485 Following 28.6K Followers

Rachel Karten@milkkarten

2026.09.02 22:14

in the past year @covacut has partnered with gemini, lovable, claude, manus, adobe, higgsfield, and more. cole’s videos are some of the most impactful sponsored posts. we’ll likely see more brands essentially acquihire creators. bring talent in house while also taking off market.