Nir Zohar(@nirzo):Our first State of Websites report looks at how AI is reshaping website creation, discovery, and online growth. In it, we saw sites go live 50% faster, custom domain adoption rise to 66%, and direct traffic to @Wix sites in the US reach 1.74B in 2025. AI bot traffic is up 35% since November 2025, and professional sites generating revenue in their first year are up 48% since 2022. There’s a lot more in the report.

Nir Zohar

@nirzo

Father of 4 beautiful kids. President @Wix, Chairman @ the Israeli Growth Forum. Board member @Fiverr.

Joined March 2009

172 Following 6.7K Followers

Nir Zohar@nirzo

2026.06.25 13:25

Our first State of Websites report looks at how AI is reshaping website creation, discovery, and online growth. In it, we saw sites go live 50% faster, custom domain adoption rise to 66%, and direct traffic to @Wix sites in the US reach 1.74B in 2025. AI bot traffic is up 35% since November 2025, and professional sites generating revenue in their first year are up 48% since 2022. There’s a lot more in the report.