David Khosroshvili, founder of Rip Cars, breaks down the $250k raise and where every dollar goes "We're raising 250k. 20% is going towards inventory acquisition, probably in the Bay, I'm going to be sourcing it locally. Then 30% is going into advertising and social media management, maybe some domain names, that marketing expenditure is very important because we want to understand our user acquisition cost, and how much we can generate lifetime per repeated customer" "Out of 250k, 20% is going into the liquidity pool, and for engineering and design we have only 16%. Me and my co-founder, who's on the tech side, we're not going to be taking a salary from the raise. A lot of people ask why, but for us it's more important to see if the product works and if there's revenue, that's when we'll take a salary, but we're not taking anything from the actual raise amount" "Then we have legal and accounting, probably 8%, because we're going to be a US company, so accounting and legal structuring will take quite some expenses. And inventory management, the warehouse, we don't need a big one at the beginning, so we'll get a good secured warehouse with temperature and humidity control, and we're going to vault our Hot Wheels in there" FT @allocateur @ripcarsio @8bitpenis