We live in a new era of “Entertainment Ads”
Majority of the top brands are doing one of these formats
>Song ads
>Drama ads
>Educational animation
They all share the same reason why they work
They are entertaining, they don’t feel like an ad, they blend into the scroll
People aren’t on their phone to buy other wise they’d be on Amazon, they’re there to pass time
Making your ad entertaining is the number one way right now to capture that initial attention
Then you need to use the copy to sell them
I made this AI Pixar movie trailer ad for a brand and I haven’t seen anyone create in this way before