Meta is launching its first personal agent – Muse – which is designed to proactively work on your behalf to help you achieve your goals and complete your tasks end-to-end. This isn’t sponsored, but I have had early access and I wanted to cover it since billions of people will soon have access. I also think this is Meta’s biggest launch of the year. One of the hottest categories in tech right now is AI assistants. But none, I would argue, have true product market fit. For a personal AI agent to truly be useful, it needs a great amount of context, access and data. Meta has a real advantage here through their social graph and family of apps. One thing I am happy to see is Meta putting a lot of emphasis on privacy. I encourage you to read about the safeguards @finkd and team have put in place. For me — I don't know that it becomes my ‘daily driver’ personal agent quite yet. But for online shopping and local recommendations specifically, Muse Spark 1.3 has been my go-to. Let me know if you have any questions on my experience with @Muse.