Sarah Tavel
@sarahtavel
Partner at @Benchmark. Student of escaping competition. Formerly product @pinterest. Ball and chain for @cklemke and 🧒🏽👧🏻👶🏻.
Joined May 2008
1.4K Following 53K Followers
Love the two week follow up question of what name people remembered.
1/ Listened to the YETI founders on "How I Built This" this morning, and there's a naming lesson in there that I often share with founders:
Don't go with the least common denominator name everyone likes — pick the name that does the job you gave it that they can't forget.
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