Arielle Jackson
@hiiamArielle
Marketing @firstround and 100s of startups, formerly @Google @Square @coverscreen. Amateur jewelry maker and cook. Oldest possible millennial mom of two.
368 Following 2.5K Followers
1/ Listened to the YETI founders on "How I Built This" this morning, and there's a naming lesson in there that I often share with founders:
Don't go with the least common denominator name everyone likes — pick the name that does the job you gave it that they can't forget.
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