I am currently trying to wrap my head around practical use cases for Search Console's "Multimodal" (search by image) filter... I appreciate Google's efforts (don't get me wrong), but the recent upgrades to our dashboards are neat, albeit unusable.
I am a very practical person. I fail to appreciate data that offers no new actionable benefits.
So now we know which pages are viewed and clicked when someone is searching by picture (usually from a mobile device). What gives?
So far, what I came up with:
â Add higher-quality images to pages where you get lots of impressions but very few clicks.
â Diversify your product images in different ways (add pictures of more colors, close-ups of details, etc.), annotate this in the SC, and see which drove more action
â Anything else?