Simon Rohrbach(@simonrohrbach):When we started Plain, we built it API-first. At that point, we didn't know what it would enable, but it felt to us that there was a big opportunity. For the first few years, it didn't really work because it was missing a use case to make it valuable. Now, it's the reason we win almost every single deal. People are no longer buying software, they're buying infrastructure to build their own.

2026.01.27 20:58

When we started Plain, we built it API-first. At that point, we didn't know what it would enable, but it felt to us that there was a big opportunity. For the first few years, it didn't really work because it was missing a use case to make it valuable. Now, it's the reason we win almost every single deal. People are no longer buying software, they're buying infrastructure to build their own.

Gergely Orosz@GergelyOrosz

2026.01.27 18:13

The "death of SaaS" could well be the "death of SaaS that is not API-first" A story on how 30-person startup @craftdocs is moving off Zendesk after they built much better internal AI workflows (with a tool they open sourced, Craft Agents) Full: