Meta launched its personal agent Muse in September with connectors for health and fitness, shopping, dining, calendars and payments. One launch example: turning recipe reels into grocery lists [TechCrunch]. A major consumer platform is betting that AI earns its place across the apps where everyday life happens. Context decides how well that works. Muse has users connect apps one at a time, choosing what it can reach. Gotchi is building that model vertical by vertical: specialized agents for Health & Wellness, Fitness & Exercise, Shopping & Commerce and Productivity & Daily Life, each seeing only the context you give it. A hard training week can then shape your basket and your calendar. CHI is the shared access, rewards and commerce layer across them. Consumer AI for Everyday Life. 🦖