B2B is a sticker business model compared to a B2C model.
@AlexLWitt, General Partner at
@VerdaVentures, shares why
> A consumer with money at two apps can move it to whichever one pays more, and there is very little friction in doing that
> A business cannot move that fast
> Because the product is integrated into the company's accounting workflow
> The employees like using the product and the customers are familiar with it
"So it's actually more sticky, and in our view, a more durable business in many ways than a purely consumer focused business."