Alex Kwon(@startupoppa):re: distribution meta had many less known experimental products that clearly did not have pmf. their distribution was proportionally shy. this time with a clear pmf with @Muse you are witnessing how aggressively they can leverage their distribution + capital to spread a retentive product. retention comes before distribution

Alex Kwon

@startupoppa

• building a gamified storytelling app • vc warm intros @pollenround • alum @spc ⤵️ 1:1 with me ⤵️

Joined February 2013

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Alex Kwon@startupoppa

2026.09.21 18:47

re: distribution meta had many less known experimental products that clearly did not have pmf. their distribution was proportionally shy. this time with a clear pmf with @Muse you are witnessing how aggressively they can leverage their distribution + capital to spread a retentive product. retention comes before distribution