this is a masterpiece of tech advertising for anthropic - attention grabbing architecture - perfect music choice - creates the exact emotions and lines up perfectly - elite editing. love the blurring font in the beginning - amazing shots all around - b-roll especially - really good example of filming the screen with a camera vs doing screen capture or animations - full story arch / full capabilities shown in such a short time no critiques really this is what pro looks like. in startups, we have some agencies that make nice, optimized videos and many that make terrible videos. but none as good as this guy. elite creatives like roberto are a few degrees removed from the actual tech industry because they hang out in actual creative circles and pursue ART more than the business. you can find similar folks if you optimize your IG feed. lots of amazing young talent is floating around there. I've hired that way a bunch. if I could give this a 10 out of 5 I would