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brett goldstein
@thatguybg
founder @microHQ | investor @launchhouse | launch video critic | former cognitive scientist | sprezzatura
5.2K Following    29.6K Followers
when you're the only one in the group chat that avoided the seed oils
that feeling when they say AI killed saas but keep buying your CRM
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that feeling when you're not in the group chat but you have anthropic shares
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Muse by Meta may be the best new product of the year - character design is brilliant. cute = trustworthy. customization is easy too. - clean, simple, beautiful. love the MD file visual design - REALLY FAST. and executes all the cutting edge agentic flows (esp with browsers) well - amazing design choices everywhere: thinking, permissions, etc out of the way on sidebar, ideas, side chats, feed & goals are lovely new concepts, pinned sites on left nav - great choice in initial use cases and connectors: health, 1pass, opentable, productivity, finances, etc. gets people right to a delightful moment quickly - native instagram and other meta product integrations are a real edge, no one else has it. can make a dent in the market with this alone - security emphasis at launch was brilliant given real concerns with growing agent capabilities but - everyday people don't know what md means in soul.md etc - opening is a little stale and impersonal. default the agent's vibe to the user based on age/location - funnier, more playful without going overboard on how much it knows - the feed idea is brilliant but content feels irrelevant to me so far - not clear when to use a side chat vs the main one its early, but I think this is the best new consumer product release from a big company I've ever seen. everything from design to speed and performance are absolutely top notch. but what really stands out is the calculated beta meta took introducing new patterns here that ultimately paid off. it feels like the team synthesized 2 years of experimentation in UX paradigms across the industry into a few extremely legible and intuitive features. goals in particular is brilliant because it not only helps the agent figure out how to help the user but it also helps the user figure out themselves. ultimately the reason anyone uses ANY productivity tool is to become a better person of themselves. better is usually across a few areas that Muse nails explicitly. social media has been controversial in its impact on peoples lives. I know Meta has been pushing for "time well spent" for a long time. this may finally be the app that truly changes the lives of billions of people around the world. congrats team!
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hot take: this is horrible design looks cool but is very hard to use and understand what is going on. keep the fancy stuff on your landing and follow standard patterns for your actual product.
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if you’re not botmaxxing what are you even doing?
this is a masterpiece of tech advertising for anthropic - attention grabbing architecture - perfect music choice - creates the exact emotions and lines up perfectly - elite editing. love the blurring font in the beginning - amazing shots all around - b-roll especially - really good example of filming the screen with a camera vs doing screen capture or animations - full story arch / full capabilities shown in such a short time no critiques really this is what pro looks like. in startups, we have some agencies that make nice, optimized videos and many that make terrible videos. but none as good as this guy. elite creatives like roberto are a few degrees removed from the actual tech industry because they hang out in actual creative circles and pursue ART more than the business. you can find similar folks if you optimize your IG feed. lots of amazing young talent is floating around there. I've hired that way a bunch. if I could give this a 10 out of 5 I would
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travel is the ultimate low status brain rot pastime I traveled around the world for a year and realized the world is all the same minus a few places. you will find more meaning building a business, a body of artistic works, or a family than gorging yourself on travel
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