It’s been just one year since we launched AI Mode in Google Search and the momentum has been incredible: 1B+ monthly active users and queries doubling every quarter! But what’s even more incredible is seeing how user behavior is changing:
+ Beyond simple questions → 3X avg search query length compared to a traditional query
+ Beyond keywords → Planning queries (like weekend plans) are growing 80% faster
+ Beyond text → 1 in 6 searches are now multimodal, with image queries growing 40% MoM
+ Beyond quick q’s → Top first words in AI Mode queries:
1) what, 2) how, 3) I, 4) is, 5) can
More insights here: