The Information(@theinformation):Exclusive: Independent merchants once treated Amazon as optional, but rising ad costs and weaker traffic to their own websites are changing that calculation. Amazon’s delivery network, reviews and checkout are making it harder for brands to stay independent. Full details:

The Information

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The Information@theinformation

2026.08.24 17:30

Exclusive: Independent merchants once treated Amazon as optional, but rising ad costs and weaker traffic to their own websites are changing that calculation. Amazon’s delivery network, reviews and checkout are making it harder for brands to stay independent. Full details: