Varshika Prasanna(@varshikaARK):How could agentic commerce benefit the long tail of retail? By surfacing the products consumers actually want instead of the most popular ones and letting merchants compete on merit. Some early proof points from Shopify on how this plays out, read my take in the newsletter here:

Varshika Prasanna

@varshikaARK

Research Analyst @ARKInvest focusing on digital wallets, payments and commerce 📱🛒🛍️💳💰 Disclosure:

Joined July 2024

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Varshika Prasanna@varshikaARK

2026.08.10 21:07

How could agentic commerce benefit the long tail of retail? By surfacing the products consumers actually want instead of the most popular ones and letting merchants compete on merit. Some early proof points from Shopify on how this plays out, read my take in the newsletter here: