Varshika Prasanna
@varshikaARK
Research Analyst @ARKInvest focusing on digital wallets, payments and commerce 📱🛒🛍️💳💰 Disclosure:
201 Following 2.5K Followers
How could agentic commerce benefit the long tail of retail?
By surfacing the products consumers actually want instead of the most popular ones and letting merchants compete on merit.
Some early proof points from Shopify on how this plays out, read my take in the newsletter here:
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Our vision for agentic purchasing is simple. Reduce friction for consumers to go from discovery ➡️ purchase. This week, commentary from $ABNB and $SHOP reinforced that view.
> Airbnb highlighted how AI is reducing friction across search, signup, checkout, and payments, helping convert more traffic into bookings.
> Shopify called out that half of all AI-referred sessions now land directly on a product description page, significantly compressing a buyer's shopping journey.
AI makes purchasing products and services easier than ever.
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$SHOP is proof that agentic commerce is here to stay.
> AI traffic to merchants is up 3x YoY. Orders from AI search are up 3x YoY. New buyer order rates are 2x those on agentic channels vs other channels.
> Sidekick, Shopify's AI assistant for merchants, logged 34M conversations, with daily active merchants up 3.6x YoY and 36k custom apps created with Sidekick vs 12k in 1Q.
> AI searches powered by Shopify catalog convert 2x more than those using scraped data, and 75% of AI attributed orders came outside of top 100 categories.
AI is going to change how we shop and how merchants sell, and Shopify is powering that agentic commerce engine.
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In this week's newsletter, I cover Stripe's bid for PayPal. Read more to learn how that combination could create one of the largest two-sided consumer merchant networks globally and what that could mean for the consumer payments landscape⬇️
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New Substack article on $SHOP!
AI makes product discovery easier with agentic commerce and entrepreneurship easier with better merchant tools. @Shopify is at the center of both dynamics, creating a powerful commerce flywheel.
Read more on our Substack👇
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$HOOD reported earnings last week, and while the market stays fixated on cyclicality, we’re focused on the KPIs driving long-term compounding.
Read our take on Robinhood Gold below👇
cost of entrepreneurship is 📉
