Running a simple contest in a community isn’t complicated. Here’s what you need to decide:
Timeline: Contest duration and the date winners will be announced.
Prize pool: Total prizes and number of winners.
Contest mechanics: The core activity and judging criteria.
Judges: Who will select the winners.
Promotion: Visual assets (banners, post covers) and accompanying texts.
Execution plan: A clear schedule of what to publish and when.
It might seem complex at first glance - but let me show you a real example:
Timeline: The contest runs from December 12 to December 17. Winners are announced on December 20.
Prizes: 10 limited-edition NFTs from the project team. 5 winners.
Mechanics: Followers create or generate artworks themed around the project, incorporating Christmas aesthetics.
Judges: The project team votes on submissions.
Promotion: We order promo banners, cover images for both the announcement post and results post from a designer, and prepare all related copy - including reminder posts.
Execution Plan: We simply outline exact publishing dates and content types.
❗️Even the simplest contests help your project gain visibility and meaningfully re-engage your audience.