Italy's largest car dealership found €150,000 in its voicemail box. Autotorino gets 100k inbound calls a month across 74 locations. Nobody was ever going to answer all of them. Instead of hiring their way out, they built a capture layer for the ones falling through. Here’s how their @Zapier workflow works: - When a call goes unanswered, the caller leaves a voicemail - AssemblyAI transcribes it - OpenAI classifies what the caller is asking for - @Zapier formats it and writes a structured lead into Salesforce, tagged with the right lead source When AI accuracy fell short, they split the step and tuned until Salesforce got data the business could act on. That system now recovers 1,500 customer requests a month, influencing about €150,000 in net profit. And because everything now flows through structured workflows, the business can finally see why people call and which showrooms generate missed demand. All signals that used to disappear entirely. When sales asked "can we trust AI output in our CRM?", they had the data.