I run an 8+ figure consulting business. I’m extremely niche-specific with who I help. My primary focus is fitness, wellness, and health coaches who want to get to $100K/month. But because of the size of the business I’ve built, I constantly get coaches from other industries asking me for help. Especially when it comes to paid ads. And there’s an interesting business opportunity there. I sell 45–60 minutes of my time for $2,000-$3,000. On average, that adds another $60K–$80K/month to the business. Could I turn that into a coaching program? Absolutely. Could I build some massive offer around helping coaches in every industry scale? Probably. But I don’t really want to. I like staying in my lane. I like being known for one specific thing. And I like the simplicity of someone paying me $3K, getting an hour of my brain, implementing what I tell them, and going on their way. No 6-month commitment. No complicated fulfillment. No giant coaching community. No need to take on another 50 clients. Just: $3K → 60 minutes → solve the problem. There’s something underrated about building a business around what you’re exceptionally good at… without feeling the need to monetize every possible opportunity. Sometimes the best business decision isn’t adding another offer. It’s knowing what you don’t want to build.