Except it’s inverted completely. Paid shilling is someone agreeing to a payment upfront from a team, to use their talking points to market their token. regardless of chart performance, win or lose, they get their pay.
Writing a trade-linked post on a coin you purchased yourself, for no money, with no discussion or agreement with that team is not a paid shill.
If your post leads to engagement and people having a positive experience on the app, including profitable trades, and the trading platform rewards the user for their post, it’s not any more “paid shilling” than X paying users for their best performing content that is also enhanced their platform imo.
Thats what a content program is designed to do, it rewards good content. It isn’t an upfront coordinated agreement to talk about a specific thing and be paid a specific amount for it regardless of performance.