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The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewer and the business. The software does not take into account a business’s advertising status and never has.
No employee at Yelp, business owner, or reviewer has the ability to influence or override the decisions that the software makes. This approach is deliberate to avoid conflicts of interest.
You can learn more about Yelp’s recommendation software at