Jess 💫(@yesjess):One of my favorite branding studies took classic "women's drinks", retitled them, and put them in tumblers or "masculine" glasses on the same menu. Sales of the new "male" cocktails skyrocketed within the intended demographic. Knowing your audience is invaluable.

Jess 💫

@yesjess

Your favorite golden retriever. In my MC era. Fractional Growth and Ecosystem Consultant

Joined February 2009

5.6K Following 7K Followers

Jess 💫@yesjess

2026.09.17 08:29

One of my favorite branding studies took classic "women's drinks", retitled them, and put them in tumblers or "masculine" glasses on the same menu. Sales of the new "male" cocktails skyrocketed within the intended demographic. Knowing your audience is invaluable.