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Jess 💫
@yesjess
Your favorite golden retriever. In my MC era. Fractional Growth and Ecosystem Consultant
5.6K Following    7K Followers
It's Oktoberfest day! Friendly reminder: if you can breathe, your Dirndl is too big.
People just keep giving me stage time. 🤷‍♀️ See you at @tbc_munich in October. 😘
Does anyone know a cracked founder bringing stablecoins to mobile money? Rift Valley/East Africa, for communities where access is limited to smart phones or tech adoption on smart devices is behind?
For everyone building for @colosseum, read this. 👇
Here’s what I would do if I was a crypto creator starting from 0. 1) FIND YOUR USP (unique sales proposition, a.k.a your style) -Are you a dev who explains technical topics? -Are you a digital nomad building a product? -Are you a hot girl with selfies that get 700 likes just for a GM? -Are you going to do comedy and incorporate crypto themes? -Are you a fintech influencer who talks about banks and ETFs? Whatever it is, find it quick. This is the reason why brands will hire *you* over another creator. There’s no wrong answers here but your USP has to fit like a glove. Otherwise creating will feel uncomfortable. 2) BE AS VISIBLE AS HUMANLY POSSIBLE -Engage a ton with brands you like ($0) -Join spaces and even better, livestreams ($0) -Go to events if you can (this requires $ but start close to home) -Go on podcasts ($0) The more your face and username is seen, the quicker you’ll gain traction. 3) BECOME YOUR OWN PR AGENT As a creator, you’re building a brand. Any brands needs: - announcements and updates - continuous social media presence - to create and distribute narratives - opinions that will attract the right brands Start thinking like a Comms/ PR person who’s representing a client. You are your first, only, and most important client. 4) PARTNER WITH COMMUNITIES I’m not going to sugarcoat this. When you start, nobody’s gonna give a f. This is why you need to find out how you can bring enough value to established brands/ communities that will repost you. It’s as simple as that. When I started, I posted and promoted @shefiorg non-stop. Then @BoysClubWorld. Then @LC. Thanks to their reposts, I gained my first couple hundred followers. So find the brands that you resonate with, and start bringing value. 5) GET GUD TECH You don’t need to drop $7k on a camera from day 1. But if you’re serious about becoming a creator, you’ll need great visuals. A janky Android or an iPhone 13 won’t do it. A DJI osmo is about ~$600 and a perfect tool to get you started. You can get a set of DJI mini mics with it for another hundred bucks or so. Quality tech will pay off over and over again, and very often you’ll make all the money back with 1-2 jobs. 6) BECOME A BIG FISH IN A SMALL POND You may think that picking a niche is limiting and annoying (to be fair, it is) but if you promote every brand on the face of X, you won’t be known for anything. A fintech creator will gain traction and brand deals way quicker than a creator that hops from memecoins to AI to banks to prediction markets. Picking a niche = becoming a big fish in a small pond. After you’ve outgrown your pond, you’ll expand. Your goal is to become the de-facto creator brands in that niche hire. 7) DON’T FADE AI Some creators hate AI. They think it *might* steal their jobs. But if you don’t use AI, those who do, will *definitely* steal your job. Here are a few ways you can use AI while keeping creative control and humanity: - content topic research - color grading - editing effects - music - creating a (non-cringe pls) avatar - shortening / improving captions - clipping videos - repurposing content - cataloguing inspiration from other creators 8) CREATE NATIVELY The ultimate goal is to be on every major platform: X, TikTok, instagram, LinkedIn, YouTube But. These platforms love native content made just for them. A TikTok video that gets 100k views might flop on instagram because you didn’t use the right font or transitions. Start slow and put effort into adapting your content for each platform so it can push you. If you shoot raw files, you’re only spending a few more min editing. Then, study the content that crushes on each platform, and make that. Ok I’m running out of characters. Let’s wrap this post here. AMA
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One of my favorite branding studies took classic "women's drinks", retitled them, and put them in tumblers or "masculine" glasses on the same menu. Sales of the new "male" cocktails skyrocketed within the intended demographic. Knowing your audience is invaluable.
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OMG why doesn’t every menu do this?
If I was a drag queen in Germany, my name would be Döner Teller Versace. It'd be kebabulous.
“TL:DR; Influence is rented and is paid out on invoice. Advocacy is owned and compounds.”
A crypto card CEO told me no to a privacy integration. He was right. For now. What happens when rejections help to develop a stronger comms and BD flywheel thesis?
Someone just told me to take my X more seriously. I ghostwrite so much of the timeline that my X is the one place I don't have to be serious. Let me just be dumb for a few tweets a day, please and thanks. 🫶😘
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Woke up sweating. Had a nightmare that I lost the @SuperteamDE Oktoberfest tickets. The good news is I didn't. The better news is we still have some seats. 👀 TG me to join.
I miss these women dearly. We made magic happen at the end of an old dirt road, in a school house riddled with bullet holes from where their families had been massacred on the front steps by Idi Amin. They're part of the reason I'm building for this @colosseum hackathon.
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I've been invited to cook up a workshop for Breakpoint, and I need a brand that has an excess of pens in their merch swag. Bonus points if they're cute. LMK. 👇
I just heard someone say that a group of millenials is called an "LOL". I got nothing because we can't exactly be called a "😂".
Sometimes you just need to be in nature and scream into the void. Touch grass today, friends. 🫶
I read a study on time compression two months ago and decided to change my morning from routine to variety, vary my workout times and classes, and even work from different rooms in my house. The difference has been astonishing. Give this a read. 👇👇👇
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I’m a retired brain surgeon and I wanna tell you why you feel like life is passing by. I just need one minute to explain this to you so hang in there. Repetitive daily routines stop the brain from recording clear detailed memories. When every day looks the same, your brain does not track time the same as a clock does. It tracks change. If nothing new happens then days, months, and years start to blur together. This is know as Time compression. When life lacks variety, your brain compresses past days together, making it feel like time is sped up. To stop feeling like life is passing you by, add new experiences to your life. Break routine habits, like changing your daily home routine, taking a different route to work, or trying a new hobby. Schedule small trips or plan new adventures so your days do not blend together. Practice mindfulness by staying fully focused on what you are doing right now and not trying to race off to the next task. Keep a journal and write down happy memories or memorable parts of the day before you go to sleep. Take deep, calm breaths when you feel anxious or rushed to return your focus to the moment. You can and you will retrain your brain to not feel like life is passing you by by following these few simple measures.
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I talked one of my friends into @shefiorg Season 17, largely because of @solana. She's mid 50s, former architect. She gets it.
Me when I say I'm leaving the side event and "going home early".
🇨🇴 | El momento en el que un robot humanoide baila animadamente con una mujer en Cartagena, Colombia, fue registrado en un video.
Hey @echoes_fans . I built Europe's largest writing group, started a storytelling movement, and grew our work to the point we were showcased two years in a row at a five stage international music festival. I can get you some stories but your waitlist is full. 👀
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Story tokens don't gain value because of a burn mechanism. They gain value because someone told the truth, and other people paid attention. Full breakdown of how it actually works ⬇️
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Solana turned me from not a hugger into a major hugger thanks to IRL.
Listen, at the end of the day it all comes down to one thing: Show up IRL You can't hug a group chat and you can't shake hands with a livestream. So if you want a job, a co-founder, an investment, more social clout or whatever on Solana then the answer is simple: Show up IRL.
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