The most underrated growth strategy is honesty.
@avichal, cofounder
@ElectricCapital: "At least for now, the market is still a collection of humans making purchasing decisions. Each person is evaluating the product - or the person behind it - and asking: Is this person telling me the truth?"
When everyone sounds the same, honesty cuts through.
So start internally: find what you uniquely believe, then be willing to say it.