This is a good breakdown from @DKThomp in @TheArgumentMag, and also points to why so much of the most popular content on TikTok is about e.g. "mental health". People are looking to content on the internet to do what friends are best equipped to do.
@mattyglesias Increasingly I’m coming to the conclusion that basically people have their vibes and then project those vibes onto whatever news-story ‘container’ is well-suited to carry them, agnostic of the particulars (or the importance) of the story.