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Think a lower ROAS means you need narrower targeting? 👀 Not always. Cutting your audience too aggressively can actually give Meta less room to learn, optimize, and find potential buyers. Sometimes, better performance comes from broader targeting, stronger creatives, and looking beyond the audience itself. So before adding another exclusion, ask yourself: Is targeting really the problem? Watch the video for practical tips on building a smarter Meta Ads strategy. 👆 #cjdropshipping# #ecommerce# #cjads# #digitalmarketing# #ecommercemarketing# #ROAS# #paidads# #advertising# #ecommercetips# #meta#