Google Ads and Facebook Ads solve two completely different problems Google captures people already SEARCHING for what you sell Facebook puts you in front of people before they search One captures existing demand The other can build awareness and demand This is why I don’t look at them as replacements for each other

NEW: The latest from Maine — Bernie calls for Platner to quit — Platner pulls Facebook ads — DSCC has major donor retreat *this week* in CO — Troy Jackson files paperwork to explore run — Nirav Shah calls for a TV debate W/ Reid Epstein, @katieglueck

i made my first online sale 8 years ago. i was dropshipping iphone cases with alibaba, shopify, and facebook ads. it was $10. a random buyer from italy. that dopamine hit was far greater than what i feel today realizing 5-6fig pnls lol

Quick story time. It took me FOREVER to get my first job in crypto. It was 2023 and I already had 8+ years experience in mainstream marketing including working as a copywriter for a business that spent $10M on Facebook ads per year. And yet - I was no one in crypto. And blockchain seemed very technical and confusing. But I liked the culture. And I loved that the people working in crypto seemed to be: A) genius but socially awkward B) ADHD/ autistic spectrum C) doing their own thing away from the system So I was super determined to get involved. I even remember applying for unpaid internships even though I was insanely overqualified. (Funny that 2 years later, I’d be sitting at an invite-only dinner in Cannes across from the person that rejected me for an unpaid internship and they’d be asking me for media tips lol) Anyway. I wanted a job, fast. And I knew that learning about coding from zero and becoming a dev would take ages. Instead, I decided to do 2 things I had control over: 1) lead with the skills I had that crypto-native people didn’t seem to have 2) become as visible as possible by joining discords, communities, and posting here And damn it, it worked. I joined the @shefiorg course around September 2023. I posted about the things I was learning to 0 followers, then 10 followers, then 100 followers… Then, I started going to small Ethereum events around Europe. I paid for travel and hotels out of my own pocket with the money I was making from my coaching business on instagram. Then, in July 2024, I applied for a job and FINALLY got a response. That came after sending idk how many hundreds of applications. I saw the job on the @BoysClubWorld discord. My instinct was correct - this job required PR, media, and writing skills. I had all of that. And by July, I had a decent knowledge of the crypto space (mostly the culture but some tech, too). I got the job. It was my first real crypto job with a good paycheck. 10 months later, I got an offer from Cointelegraph. I started producing media content on @gazza_jenks’s team. That’s when the cool experiences started coming - free tickets to the F1, super yachts, a reception at Napoleon’s townhouse in Paris, etc. Ultimately, I got my job at WalletConnect where in the last nearly 2 years I’ve gotten a lot more technical. Another funny thing happened during this whole time - Crypto and mainstream tech started intertwining. If you’re a mainstream marketer pivoting to crypto now, you’d be in a lot more demand than I was in 2023 because now everyone wants to get out of the crypto bubble and reach more people. Anyway, sharing this because I saw someone post about internship roles. If I had a chance to travel back to 2023, I would do it all again. I love working in crypto. Hope reading this inspires you somehow. As always - AMA

The most valuable asset in your business is probably hidden in the last ten years of your work, and most owners are too close to see it. I was, and it cost me a $14 million sale. Ten minutes and a ten-year timeline is where you start finding yours. Split the timeline into ten segments, one for each year, and find your biggest success and your biggest struggle in every one - scrolling through the photos on your phone month by month is a good way to jog your memory. Then look for the thread that runs through them. You might find your best results came from working with IT service companies while your hardest projects were veterinary clinics, or that your strongest work was launch campaigns while Facebook ads never delivered. Whatever keeps showing up across your successes and your struggles is a theme, and once you can see it, you can give it a name.

I generated 20 unboxing UGC clips Each video has a different AI face It only required 10 minutes 🤯 Inside one Claude chat With the Maxfusion AI MCP tool All steps happened in one place No filming equipment was needed No hiring people, no reading scripts, no shipping items Real unboxing UGC costs $300 for one video I got $6,000 worth of ads for $30 dollars Here is my strategy to hit $10,000 using a $1,000 budget: Search Facebook ads to find good ideas → Create 100 unboxing UGC ads with Maxfusion AI MCP → Put a new AI person on each concept → Try them out on Facebook for $10 daily → Share the most successful ads on TikTok and Instagram Publish them 3 times a day for free reach → Turn off the ads that lose money every week Make fresh ads and spend more on the good ones $6,000 in unboxing UGC in just 10 minutes One conversation

I made 20 unboxing UGC ads I used 20 different Creators It took exactly 10 minutes 🤯 Using Maxfusion AI MCP Everything was done in one Claude chat No one used a camera No actors, no scripts, no shipping boxes Normal unboxing UGC costs around $300 each I got $6,000 of video for free Here is my plan to make $10,000 with a $1,000 budget: Look at Facebook ads to see what works → Make 100 unboxing UGC videos using Maxfusion AI MCP Use a new AI face for every idea → Test them on Facebook for $10 a day → Take the best performing ads and put them on TikTok and Instagram Post 3 times a day for free → Kill the low performing ads every week Make new ads and spend more on the best ones $6000 worth of Unboxing UGC in 10 minutes One chat