Birkley
@Birkleyuk
Boutique creative consultancy
✎ Growing powerful brands through content
35 Following 38 Followers
Pro tip 🙋♀️ If content creation is overwhelming you, create on Sundays. Perceive it as a hobby. Make it fun. You’ll then gain enough momentum to start creating several times per week or every day 😉
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Always wear pants on video calls. It’s the golden rule 😂 (so that you don't build any bad habits for when you return to the office)
Organic reach is so low but the paid reach is so cheap. Content alone won’t drive you followers. You need traffic, lots and lots of traffic to your page. And then the great content needs to be there to convert impressions into interactions. One can’t go without the other.
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Are there any marketing managers left who don’t realise the importance of content creation?
It’s overwhelming. Some brands just do it because everyone else is doing it but you need a strategy to cut through the noise.
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Literally everyone is focused on the followers and likes, missing one other metric that’s key to building authority in the eyes of people and the algorithm. The number of posts 😑
You can’t become popular or trustworthy without creating content. The egg comes first 😝
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Did you spot @Zoom’s product placement in The Handmaid’s Tale season finale? You’ll only understand the irony and the brilliance of this if you’re following the series 😉
#zoom# #zoomcall# #zoomlife# #thehandmaidstale# #productplacement#
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The value of consulting is not in the minutes or hours spent to solve the problem, it’s in the years you’ve invested to learn how to solve the problem 😉 @davygreenberg
And so is image. It’s something we create. A perception we control. You can be whoever you want on social media. That’s entertaining. But it’s not always healthy for the confidence of others 🍎
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RIP #EdwarddeBono#! A little bit crazy but undoubtedly a genius, this great thinker has left us creatives lots of tools and methodologies to make our minds work better.
If you are curious to discover a better way to brainstorm, read Six Thinking Hats or Lateral Thinking.
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How are you different from the competition? 🤔 One of the many questions a brand needs to answer.
#brandidentity# #branddesign# #brandinginspiration#
Kill the competition with your sharp creative mind 🔪
The difference between brands that make it and the ones that don’t. Some are fast to give up, expecting instant results from their efforts and getting disappointed when they don’t see them.
