A creator posts your campaign. Somewhere, it says it's paid. Maybe in the bio. Maybe as the 30th hashtag. Maybe nowhere. Where the disclosure goes isn't a detail. Here's what the rules say: 1. X: paid partnership posts need "clear and prominent" disclosure, like #ad#, #paidpartnership# or #sponsored#. Leaving it out can lead to enforcement. 2. Instagram: branded content should use the paid partnership label to tag the brand. 3. FTC (US): a disclosure has to be hard to miss. A line in the bio isn't enough, and the platform's built-in label on its own isn't either. The usual worry is engagement. A study of 583,000 sponsored Instagram posts from UK creators (HypeAuditor × IMTB) found #ad# disclosure wasn't linked to lower engagement. So settle it before launch, on page one of the brief: #ad# in the caption where readers will see it, plus the platform's paid-partnership label where there is one. Projects: where does the disclosure go in your brief?

X content disclosures now available 🏷️ Add "Paid Partnership" and "Made with AI" labels, right from the Typefully editor before you publish. This way you can be transparent and comply with X policies. Live now for all users!

Just been locked out of my account and forced to put paid partnership tags on two of my posts that weren't paid partnerships on Kimi K3.1 These were tested in arena before it even released and I have had no affiliation with Kimi / Moonshot, and have received no early access or payment from them, I have seen a lot of other people getting this so what tf is going on ? I even came out and called out Minimax for doing similar the same thing offering paid partnerships without tags (I declined those) this is very unfair as I didn't even test the model after it released only in arena on the 22nd of October a day before release ! @elonmusk @allegrajacchia @Nate_Esparza

Excited to be attending Sohn Tokyo next Friday and debuting my newsletter's first paid partnership. At the event, high-conviction Japanese single-stock ideas will be presented in the classic SOHN Investment Conference format.

Life with Claude, episode 02 I posted this paid partnership on Instagram and it’s ripping. I think the future of creator marketing is shifting from brands sponsoring a story, to becoming a character in one.

I’ll get this out of the way because I know some people are confused. I’m entering a paid partnership with @liquidtrading. With 95,000 followers, I get approached regularly to promote products, platforms, and services. I’ve always said no. Liquid approached me. I did my research. I tested the platform myself for a week. And I liked it. Simple as that. The platform offers 24/7 trading, the interface is clean, and it fills a gap I actually had. I didn’t have a platform that offered this kind of around the clock access. For me, it made sense. So what does this mean for you? Not much changes. I’ll probably just make a few more smaller trades for fun and share them with you. Every trade idea will be 100% mine