Today, we’re launching Original Content Rewards. The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality. Original Content Rewards is the result. This program is built around a simple idea: reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 -- not those who have become best at gaming the system. This is just the beginning. We’ll continue refining the program, improving our models, and raising the bar over time. But we’re so excited to keep investing in the creators who inform us, entertain us, make us laugh, teach us something new, and drive meaningful conversations on 𝕏 every day. To everyone who creates original content on 𝕏 and makes this a better platform every day: thank you. We’re excited to keep building for you.

𝕏 is a great platform for product announcements, especially if done by the CEO directly. Way more interesting to the public than generic press releases. This post by Mark Zuckerberg already received over 12 million views for free!

Introducing NEO’s 25 Degrees of Freedom, tendon-driven hands — nearing or surpassing human-level dexterity, strength, speed, and reliability. For seventy years, robotics worked around the hand problem. The humanoid bet is the reverse: it lives or dies at the fingertips.

Announcing Grok 4.5, our first model trained specifically for coding and agents. It was trained with Cursor and offers frontier intelligence at leading speeds and cost efficiency.

I’m going to answer this claim that “X is turning into TikTok” one time only: • Posts containing videos already make up close to half the impressions on X • Many videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral. • Our team believes this recycled content has a negative impact on the user experience and the business. • For the first time, we are providing a functional video editor so some videos on X can finally be original content that doesn’t exist on other platforms If you are a creator that does not recycle other people’s content, you have the biggest arbitrage opportunity of your career to build an audience here. The algorithm may take time to recognize you, but when it does, you will climb faster than other account on this app.

Record in segments, green screen any photo, video or post, and add captions in your style. A new way to create videos, now live on iOS. More tools are on the way. X will be the best place to create and earn from original content.

My top priority is giving creators the best tools to create and earn from original content. Our new video recorder and editor lets you record in segments, use Green Screen, and add customizable captions—all without leaving X. We’ve got a lot more cooking for you guys.

To kick things off, we'll also be rewarding creators who livestream by allocating $1 million in the upcoming cycle—so start building your streaming audience now. More details to follow. Start streaming now at: