Protein has come a long way since its niche bodybuilder days, but as consumers priorities shift, where does the category go from here? Dive in 👉 #food# #protein# #beverages# #trends#

Protein popcorn. Protein ranch dressing. Lattes with protein cold foam. As everybody seems to be trying eat as much protein as possible, @matteo_wong proposes a humble alternative:

Protein popcorn. Protein ranch dressing. Lattes with protein cold foam. As everybody seems to be trying eat as much protein as possible, @matteo_wong proposes a humble alternative:

Protein timing and distribution are important, but not more important than simply eating enough protein. This doesn’t mean timing is irrelevant. Spreading protein relatively evenly across the day is a reasonable strategy for maximizing opportunities to stimulate muscle protein synthesis. But emerging evidence challenges the idea that the body can only “use” 25-30 grams of protein at a time. In one study, researchers compared 25 g vs. 100 g of protein after exercise. The 100-g dose produced a greater and more prolonged increase in muscle protein synthesis, with very little of the additional amino acids being oxidized. The extra protein wasn’t simply “wasted.” Larger protein meals take longer to digest and absorb, extending the period during which amino acids are available to support tissue protein synthesis. Practically, consuming your daily protein across 2-3 larger meals is not inherently inferior simply because individual meals contain far more than 25-30 grams.

Vital Proteins sold to Nestlé Garden of Life sold to Nestlé Orgain sold to Nestlé Thorne sold to Procter and Gamble Pure encapsulations sold to Nestle Primal Kitchen sold to Kraft Heinz Epic sold to General Mills Applegate sold to Hormel RXBAR sold to Kellogg Kind sold to Mars Poppi sold to PepsiCo Siete sold to PepsiCo Simple Mills sold to Flowers Foods every one of these was started by somebody who wanted to make real food. every one of them now belongs to the companies they were built to compete with.