You miss 100% of the shots you don't take, and when you spend your whole life taking shots... you're going to miss some.
Satsuma was one of them.
There's a lot of criticism on X right now because the company decided to wind down and return remaining capital to shareholders, so...
I wanted to tell you what happened and, more importantly... why I’m still committed to what comes next.
I've been an entrepreneur and investor for most of my life, I've built and exited companies with multiple high-value exits, I've made investments that had huge returns, and...
I've also had plenty of failures along the way.
People like to study successful entrepreneurs, the winners, but... often overlook all the swings it took to get there.
But there is no success without failures
After a couple of technology company exits, I was investing in tech and finance VC, some produced huge returns, and many of them didn't
But everything changed in 2015 when I first bought Bitcoin.
I realized this wasn't "just an investment"... I believed we finally had a tool that could change the world.
I believed in the Bitcoin future, a future of sound money, and a monetary system with rules, not rulers, so...
I decided I had to tell everyone I could about it.
Since then, I've reached over 100 million people, and I've heard from and met thousands of people who have told me they bought Bitcoin because of something they learned from me.
And while I'm proud of that.... I realized something...
Talking about the future isn't enough.... Someone has to build it
If I wanted the better future I believed Bitcoin could bring, for my kids, my grandkids and yours...
I needed to put my time, experience, capital and reputation on the line. So I did.
For the last 6 years, I've worked with Bitcoin companies, advised founders and invested capital into the ecosystem, with many growing into large profitable companies.
But some of them haven't worked out, and Satsuma is one of them.
I was brought into Satsuma to advise on Bitcoin strategy, not as a founder, director or officer. But I never really got the chance.
While the opportunity looked promising... circumstances changed.
Market conditions and the economics shifted, and ultimately the board and controlling shareholders decided to wind it down and return the remaining capital to shareholders.
I wish it worked out differently, but...
I'm not going to pretend every company I work with, or project I work on or investment I make works out.
Satsuma didn't work out, but....
I'd rather have a few failures on my record because I was actually trying to build something I believed could make the world better than spend my life on the sidelines criticizing the people who do.
Because... you can buy Bitcoin, the best asset in the world, but... Someone has to build the world around it.
You could have bought a Model T in 1908, but if no one built the roads and gas stations, it wouldn't have done much good for you.
Bitcoin is no different. Companies have to be started, the Infrastructure has to be built, regulations must be restricted, which means... Founders have to take risks and Investors will have to put capital at risk.
And because I believe in the Bitcoin future, I am going to keep pushing, even though...
I know there will be more misses in my future.
And I will keep going anyway, because... my goal is to help build a world I think is better for my kids, my future grandkids, and hopefully yours too.
Talking about the future isn’t enough. Someone has to build it.
I’m going to keep building.
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